01
Workflow automation
Connect the steps between your systems. Route requests, resolve routine exceptions, and give your people back their time.
Process mapping · System integration · Approval flows
Boutique AI software development
Automated
Intelligence
that pays for itself.
Less repetitive work. More room to grow. We build practical AI software that connects your systems, simplifies operations, and puts business value first.
Built around your business. Measured by what matters.
01 / Our expertise
Make the everyday
work better.
Intelligence is useful when it solves a real problem. We turn the repetitive, disconnected parts of your operation into focused, usable software.
02
Knowledge assistants
Make your company’s knowledge easier to find. Give teams useful, source-backed answers from approved internal information.
Internal search · Source citations · Access controls
03
Document intelligence
Turn invoices, orders, and business documents into structured information, with exceptions flagged for human review.
Data extraction · Validation · Exception handling
04
Custom AI software
Build the application your operation actually needs, with thoughtful interfaces, dependable integrations, and ongoing care.
Application development · Evaluation · Support
02 / Practical possibilities
Real work.
A smarter way through it.
Our starting focus is wholesale and beverage distribution, and the operations teams that keep business moving.
ILLUSTRATIVE WORKFLOW
Less rekeying. More orders moving.
An order arrives by email. An assistant extracts the details, checks them against your catalog, and prepares a draft for your team to approve.
A practical starting point for wholesale and beverage distributors.
- 01Order received
- 02Details validated
- 03Human approval
- 04Ready for entry
WHAT WE WOULD MEASURE
Minutes per order, corrections, and exception rate
03 / Our approach
Start focused.
Scale with evidence.
A close working relationship, clear decision points, and a practical path from the first conversation to everyday use.
01
Discover
Find the right problem.
Map the workflow, review the data, and establish the cost of doing things today.
A scoped opportunity and baseline
02
Prove
Test the business case.
Build a focused pilot with real examples, human review, and agreed success measures.
Evidence for a go / no-go decision
03
Implement
Make it part of the day.
Integrate with existing systems, establish permissions, and prepare your people to use it.
A production workflow and clear handoff
04
Improve
Keep value in view.
Monitor quality, adoption, and running costs. Refine the solution as your business changes.
Ongoing support and measured improvement
04 / The business case
Put a number
on the possibility.
A few hours saved every day can add up. Explore the potential value of a workflow, then use a pilot to test your assumptions.
An illustrative planning estimate, not a quote or guarantee. Capacity value becomes cash savings only when costs are actually avoided. Assumes 52 working weeks per year.
Let’s validate your business caseYour automation estimate
USD / ANNUALIZEDPOTENTIAL ANNUAL NET CAPACITY VALUE
$57,600
2,080 hcapacity freed / year
6.3 monthsmodeled payback
$93,600 gross capacity value less $36,000 ongoing costs. Net value excludes the one-time investment; payback includes it.
05 / Why Whitney Hawks
Thoughtful by design.
Personal by nature.
Whitney Hawks, Inc. is a boutique AI software development business built around a straightforward idea: technology should earn its place in your operation.
We work closely with business and technology leaders to understand the details, identify useful opportunities, and build software that people can actually use. Your workflow sets the direction.
Whitney Hawks, Inc.Automated Intelligence that pays for itselfYour business case comes first.
We define the problem, the baseline, and the expected value before deciding what to build.
People stay in control.
Human review, appropriate access, and clear escalation are part of the workflow design.
The handoff matters.
Readable code, practical documentation, and agreed support make the solution easier to own.
A few good questions
Clarity,
from the start.
Where should we start with AI?
Start with one repetitive workflow that has enough volume to measure and a clear owner. We use discovery to understand the current process, data availability, costs, and risks before recommending a pilot.
Do we need to replace our existing systems?
The starting point is the software you already use. We assess available APIs, data exports, and access permissions, then recommend an integration approach. Any necessary system changes are agreed during discovery.
How do you measure whether it is working?
We agree on a baseline and success criteria before building. Depending on the workflow, we measure time per task, accuracy, exceptions, adoption, and total running cost. A pilot ends with an explicit decision about whether to expand.
What happens to our data?
Data handling is defined in the project scope. We review provider terms, access permissions, retention, and what information can be processed before implementation. Confidential or regulated information needs an appropriate review and controls before use.
How are projects priced?
Discovery, pilots, implementation, and ongoing support are scoped separately. A proposal sets out deliverables, acceptance criteria, fees, and any model or infrastructure usage costs. The initial conversation helps determine the right scope.
Let’s find the opportunity
What could your
team do with
more time?
Tell us where work slows down. We’ll start with the process, explore the possibilities, and discuss a sensible next step.
A CONVERSATION WITH PURPOSE
- Start with your business
Walk us through the tasks, bottlenecks, and goals that matter to your team.
- No preparation required
Bring your questions. We’ll explore where automation could make a practical difference.
- A thoughtful next step
Discuss a focused opportunity, what success would look like, and how to move forward.